Benefits of Having SwiftChat Live Chat Support on Your Website
Have a website?
Do your online visitors want instant customer support?
Start using a live chat app today!
But before you take your credit card out, let’s dig deeper into what benefits of live chat are and how a product like SwiftChat helps your online business grow.
What is Live Chat?
Live chat is a way for you to communicate with your online visitors.
With more and more businesses exploring digital channels, it becomes essential that your audience base receives the same kind of attention and care online as they would face to face.
Here are some key benefits of live chat that you can expect from having SwiftChat on your website:
Providing customer support is essential these days.
Companies and organizations that take an active interest in making sure that their audience is taken care of are the ones that people remember.
Having a top-notch product is not the only prerequisite to becoming a remarkable brand.
You need to go the extra mile for your audience and customers. But most small and even medium-sized businesses do not have the resources to invest in expensive customer support options.
Outsourcing customer support to an offshore call center is a cheaper alternative, but it comes at the cost of compromising the quality of service your audience end up getting.
A better, more cost-effective alternative is an online chat customer service solution, something like SwiftChat.
With SwiftChat (or any other reliable chat software provider), a single customer support agent can accommodate three to five people if their queries are relatively simple.
By having a live chat feature on website, you’ve instantly reduced the need for more customer support agents.
Another thing that makes SwiftChat a great option is that it is easy to use.
Meaning that you’ll have to spend less time training your employees. They will get familiar with the interface without much effort and go straight to helping your online audience.
Benefits of live chat support can help you increase conversions.
Not convinced? Keep reading.
You’re on a website you really like. Let’s assume that it’s a website for reasonably priced groceries. Coincidentally, they have just launched their line of apparel that has caught your eye. You click on a shirt you really like and try to click on the size guide, but it’s just not in a mood to work today.
So, like any other person scrolling using the internet, you hop on to another website, disappointed and betrayed that a website you genuinely liked doesn’t care about your convenience and ease.
Had the website have a live chat app with a customer support agent ready to answer any and all of your questions, you’d probably have gone through with making a purchase.
This might sound like something that has a low impact but think of a SaaS website.
Getting leads is already a challenge because the average joe isn’t the person you’re trying to reach.
Losing potential leads consistently means that your business is not going to have the leverage to make big and bold decisions.
Remember that making conversions and sales are super important regardless of the industry you are in. With the right tools, converting your online audience becomes that much easier.
Improves online visitor satisfaction.
A well-made tool like SwiftChat has the potential to improve your online visitor’s satisfaction.
In fact, according to Inc, 92% of customers feel satisfied when they use a live chat feature.
But to get things on the right track, you, the business, will need to take a proactive interest in improving your online audience’s experience on your website.
Pay attention to the small details that other websites forget about.
Regularly question your design choices along with your website’s functionality. Ask yourself whether a process on your website can be improved and bring value to your audience.
With online chat customer service becomes simplified.
Your online visitors get what they want, your support agent can accommodate multiple people, and your business can make conversions and sales.
Everyone leaves satisfied and happy.
Reduces cart abandonment rate.
Cart abandonment rate, simply put, is the number of people who add products to their cart on your website but end up leaving without completing the checkout phase.
There can be a number of reasons for cart abandonment.
A difficult or unfamiliar checkout process is one apparent reason. Another prominent reason can be a lack of customer support or assistance.
Think about it.
What are you going to do if you’re stuck during the checkout phase on a site you have used for the first time? Most people will bounce immediately and take their hard-earned money to an online business that cares.
With a live chat it becomes easier to prevent cart abandonment. How?
Well, with SwiftChat, your support agents will be notified when your website gets a new visitor. You can monitor the way they are interacting with your website. If your support agent feels that the visitor is about to leave your website, they can send in a message and capture their attention.
Now, you won’t save every cart, but you can definitely decrease cart abandonment.
High level of personalization.
Personalization is essential (go figure).
Back in the days, companies might have gotten away with being generic, but you need to stand out if you want people to take notice of your brand.
Speaking of brands, personalization has become a core component for online branding.
Making sure that every component on your website is customizable to fit your website’s aesthetic is important, which is why with SwiftChat, you can customize the color, text, and even design of your chat icon.
You might think that small changes like this are hardly noticed, but you’d be surprised.
If you have a loyal following, they will definitely notice and let you know if they like the new changes you’ve made on your website.
Changes like these get the ball rolling and allow your business to be on your audience’s mind for just a second longer. Maybe that’s all you need to make a sale or, better yet, build a long-term relationship with your audience.
Learn more about your online audience.
Information is king.
In this day and age, without data-driven decisions, your business is going to start lagging behind.
With an emphasis on creating processes that yield consistent results, organizations today are slowly moving away from emotional or instinctive decision-making.
But, what does this have to do with SwiftChat?
SwiftChat allows you to learn more about your online visitors.
You get a better idea of where they are from and what device they are using, both essential knowledge points that your sales or customer support team should know.
Apart from this, once you get to know your visitors better, you can add tags that will allow future interactions with individual visitors to be streamlined.
Also, your team will be able to assess whether a user is struggling on your website. Maybe a contact form isn’t working, or some other small difficulty makes your audience’s lives just a tad harder.
Being proactive and taking action when you need to will help foster relationships with your online visitors will have the potential to stand the test of time.
Easy to use analytics.
A live chat app like SwiftChat needs to come with useful analytics. Why is this not optional?
Well, to make sense of all of the data you’re going to end up with, you need a representation that gives you deep insights into who your audience is and how they are engaging with your online business.
Once you see a visual representation, understanding the data you’ve collected becomes easier.
And when you finally understand the data you’ve collected, you can then move on to make data-driven decisions that will help your business meet its SMART goals.
Hopefully, you now have a better idea of what a live chat is and why live chat is something that your website should have.
The great thing about SwiftChat is that there’s a free 7-day trial, and you don’t need a credit card to sign up and start making conversions through live chat.
With customizable text, colors, and design, SwiftChat can match your website’s unique aesthetic, ensuring that each component on your site matches the overall look and feel that you’re going for.