Actionable Google Analytics Tips to Increase Your Sales
Google Analytics tips.
Want some? You’ve come to the right place!
Google Analytics is the world’s most widely used web analytics service.
There are several Google Analytics features to use and choose from. Analytics alerts or Google Analytics intelligence events are also something that you should look into if you’ve recently started out with Google Analytics.
Here are some tips that you can use to increase sales using Google Analytics:
Use Conversion Funnels
In Google Analytics, a conversion funnel is a series of pages that you expect an online visitor to follow.
Why are Conversion Funnels important?
Conversion Funnels do many things. They help you identify any issues a potential customer might be facing.
Conversion Funnels also help you to understand your audience better. By knowing what kind of copy or sales pitch works best, you can use it for all of your landing pages.
Using conversion funnels is included in Google Analytics best practices, so it only makes sense for you to learn more about conversion funnels.
Use the Reverse Goal Path
The Reverse Goal Path is one of the coolest features that analytics could offer.
As marketers, you’re always guessing or asking customers about their buyer’s journey.
The buyer’s journey is the number of steps a person takes before making a purchase.
The Reverse Goal Path allows you to see, step by step, the path your customer took that lead to a purchase.
The Reverse Goal Path focuses only on your customers instead of targeting all of your traffic.
By having these insights, you’ll be able to identify multiple things.
The first would be how long is your buyer’s journey. If your buyer’s journey is extraordinarily long, it may be desirable to reduce it to some extent.
The second would be at what step you could increase your marketing efforts.
Learn how to use the Reverse Goal Path feature correctly, and you’ll be saving yourself a lot of effort and time trying to figure out your potential customer’s buyers’ journey.
Link your Google Ads account to Google Analytics
Google Ads is one of the most, if not the most widely used PPC (Pay Per Click) platforms available.
In PPC advertising, ads are displayed on a website. The client is only charged when a visitor to a website clicks on one of the ads.
The great thing about Google Ads is that it easily connects and integrates with your Google Analytics account.
View the Search Queries report located under the AdWords. You’ll be able to identify exactly which search queries are driving sales.
Find out what’s working and double down on it. Find the keywords that you’re using PPC for and that yield the lowest return. Avoid those keywords altogether.
Measure your site speed
When an online user clicks on your site, they expect it to load instantly.
Most people won’t have the patience to wait around for your website to take its sweet time and load.
If your website takes longer than it should to load, people will undoubtedly jump to another website.
Site speed is the time it takes for visitors to see and interact with the various elements present on your website.
Site speed is an important metric not only for conversions and sales but also for SEO.
Ideally, your site should load in under 3 to 5 seconds, and that five is really pushing it.
A slow website is unacceptable if you are serious about conversions and making sales.
Identify the slow pages on your website and optimize them. You can do this by checking the Site Speed section under Behavior.
Know your audience by using Real-Time reporting
Marketers that do not know their audience aren’t able to make a lot of sales. Even if they do manage to make a couple of conversions and sales by sheer luck, the results are inconsistent.
One of the best ways to improve your marketing strategy is to understand your audience.
As a marketer, you should know why your audience takes action and what drives them to make conversions.
Features like Real-Time reporting Google Analytics features gives you deeper insights into how people are behaving on your website. This allows you to identify any potential hurdles that prevent your visitors from making conversions.
With the Real-Time feature, you have different things that you can measure, including location, traffic sources, content, events, conversations, etc.
Check your bounce rate
Bounce rate is a commonly used term in web traffic analysis. The bounce rate indicates the percentage of visitors to a website who leave before jumping to another web page on the site.
Having a low bounce rate can mean different things.
In some industries like news and media, people come to these websites to update themselves with the latest happenings. People don’t tend to spend a lot of time on these websites and usually leave before visiting multiple pages.
A low bounce rate can also mean that the visitor to your website did not find the content he was looking for, which means that your website was not relevant for him.
Chances of conversions and sales increase when a user stays for an increased amount of time on a website.
While the bounce rate can have different interpretations, one thing is clear that it is a metric that must not be sidelined.
Your landing pages generate the bulk of your conversions that ultimately lead to sales. By identifying the bounce rate for your landing pages and optimizing it, you’ll increase your conversions and, hopefully, your sales.
Determine your best referral sites
Referral sites are used to drive traffic to your website.
Referrals can take many shapes or forms. One of the most popular referring methods is through guest posting.
The traffic from different referral sites can vary significantly.
As a modern marketer, you need to identify what referral sites help drive traffic that is more likely to make a conversion.
Your focus should be on getting referrals from websites that drive high-quality traffic to your site.
You can use the Referral section under Reporting that will allow you to see your best referral traffic sources.
Increasing sales is something that all businesses would love to see. By following Google Analytics best practices and making use of the Google Analytics tips mentioned in this article, you’ll be on your way to business success.
Google Analytics is a top-rated tool, and for a reason. It’s not super difficult or challenging to get your head around, and once you’re confident in your skills, you can get surprising insights about your website.
By knowing your audience and their behavior better, you’ll be able to make the right decisions. These decisions will put you on track to see increased sales and a prosperous business overall.
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