5 Most Important Must Read Google Analytics Exam Answers

5 Most Important Must Read Google Analytics Exam Answers

writer Hamzah Adil

The Google Analytics Certification or Examination is a popular way for individuals to prove that they have the skills required to use Google Analytics in a way that brings value to website or app owners.

To pass the Google Analytics exam, you need to make sure to prepare yourself adequately. Google has its own course that you can take to familiarize yourself with the concepts and interface of Google Analytics.

Check it out here: https://analytics.google.com/analytics/academy/course/6


Note: The Google Analytics examination consists of multiple-choice questions. Picking the best option becomes easier if you have a broader understanding of the exam content and can use trial and elimination methods to find the best answer.

Here are five of the most important Google Analytics exam questions that you must know:

By default which of these is not considered a medium in Google Analytics?

By default, Google Analytics only has three default mediums. Customization can be done to include other mediums, but the default ones are organic, referral, and none.

Google is not considered a medium by default in Google Analytics.


The three mediums represent three traffic categories.

Organic refers to the traffic that comes from organic, non-paid sources like organic search, etc.

Referral refers to the traffic that comes to your site thanks to any other websites that are not search engines.

None refers to the traffic that reaches your website by typing your site’s URL directly into the search tab or by visiting your website via bookmarks.

How can the amount of data in a sampled Google Analytics report be increased?

Google Analytics allows you to get a sample report based on a percentage of data you choose to be addressed in the report.

To increase the amount of data in a sampled Google Analytics report, all you need to do is choose the greater precision option in the sampling pulldown menu. You can then select the maximum amount of data that can be used to generate the sample report.

More data will give you a better, more thorough understanding of how most of your online audience behaved on your website and what actions they chose to take.

What data is Google Analytics goals unable to track?

The goals in GA can be used to track the number of desired actions such as the no. of times a video is watched, how many sign-ups you get, how many purchases are made, etc.

However, Google Analytics goals are unable to track the lifetime value of a customer.

The reason behind lifetime value for a customer not being a goal is that it is a complete metric. Thankfully, Google Analytics comes with a Lifetime Value report that allows you to get a sense of how much value certain users brought to your website or app.

Following are some of the metrics available in the Lifetime Value report Appviews Per User, Goal Completions Per User, Pageviews Per User, Revenue Per User, Session Duration Per User, Sessions Per User, and Transactions Per User.

What does assigning a value to a Google Analytics goal enable?

In Google Analytics, goals are used to determine how many times online visitors completed an action that you intended them to take.

There are four types of goals in GA, namely destination, duration, screens per session, and events.

Assigning a value to Google Analytics goal will allow you to understand how your website is doing in terms of conversions and measure how site changes are helping your website.

One must remember that merely driving traffic to your website is not the most important thing that you should focus on. A better, more result oriented approach would be to focus on the type of traffic that is being driven to your website and the value they bring to you.

What is not considered a “source” in Google Analytics by default?

In Google Analytics, the source is defined as the origination point of the traffic that reaches your website. Understanding sources will help you figure out which channels are helping drive more traffic to your site. This information and insight also comes in handy when you are planning your traffic generation strategy.

There can be multiple traffic sources for your website. Search engines are the most common ones to think of, but others such as social media platforms, referral websites also exist.

However, email is not considered a source in Google Analytics. Instead, it is thought of as a medium. Mediums are thought of as the categories for the traffic sources—for example, organic, none, and referral.

Google analytics certification answers


Being prepared for your Google Analytics exams will not only help you get the certification, but it will also make you a more professional, competent Google Analytics user.

Ideally, before going through these questions, you should have completed almost all of the examination content. These questions are frequently asked, so it makes sense to know the answers inside out.


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